Welcome! Each week we highlight one of our fabulous salon professionals and her unique business.
Today meet Betsy Horowitz, Curly Hair Specialist and Owner of Illume Studio in our Suite 101! Betsy specializes in contemporary cuts and color for multi-cultural, natural hair textures of all types.
PWD: What do you love about your unique business?
BH: I love offering a calm space and experience that is beautiful, uplifting, and nurturing of change. I am a
“no-fuss” stylist who combines practicality with care and attention. I listen to my clients, pay attention to their needs and help them find solutions. I work with them to develop, what I think of as a personal hair journey, that compliments their identity and lifestyle.
I love building trust with my clients and embarking on their hair journey together.
PWD: Why do you do what you do?
BH: I found with hairstyling, the love of connecting my body and my heart through a tactile craft. Working with my hands in a way that gives to people, soothes and grounds me, and is just a total pleasure!
I started my education with Vidal Sassoon 13 years ago. Inspired, I dove into an extensive and rigorous program with Euphora that promised me employment in my choice of high-end salons. Though my career path was solid, I started feeling dizzy from the hype and exclusivity so much of the beauty industry is built on. I couldn’t understand why feeling beautiful should be so unattainable and mysterious. I wanted to simplify what I had learned and focus on celebrating the natural beauty we all have and deserve. Following my heart and intuition, I started training with a curly hair specialist and discovered my true passion for styling natural hair. My private studio now focuses on working with multi-cultural, natural hair textures of all types, from straight to wavy to curly.
PWD: What do you love about working at Phenix West Denver?
BH: I love working in a calm, uplifting and lovely space that supports my creativity. My talented community offers authentic care and kindness. I love the people and atmosphere at Phenix.
For more information about Betsy and Illume Studio, visit:
Phenix West Denver
If this building could talk she would want you to know she is so much more than an optimally located and beautiful location. She is filled with thriving, independently owned businesses and entrepreneurs fulfilling their dreams! Explore our community and find out how these beautiful bosses are making it work!